Overview

Assist in the planning, implementation of MTN Digital Marketing Strategy and monitoring of MTN Ghana’s Digital Marketing channels.

Job Functions/ Responsibilities

• Assist with continuous monitoring and evaluation of Digital Channel in line with customer feedbacks, product’s KPIs and market dynamics.
• Assist with implementing new methodologies and become an internal ambassador of new digital frameworks.
•  Assist agency with optimizing digital marketing campaigns included but not limited to app install campaigns, awareness campaigns, social media marketing campaigns
•  Assist with coordinating social media content schedule and liaise with the agency resources to ensure KPIs are met
•  Assist with coordinating the creation of digital marketing campaigns and assets, including, but not limited to: social media content and copy, digital banners, animations and other digital marketing collateral.
• Assist with coordinating on ground digital marketing activities during events and activations.
•  Assist with monitoring digital marketing campaigns and generate actionable reports for goal tracking, customer acquisition metrics and other digital marketing initiatives.
•  Assist with generating daily, weekly, monthly, quarterly and ad hoc performance reports including but not limited to: Online sentiment analysis, competitor analysis, campaign performance, channel performance.

Professional/Technical competencies:

• Knowledge and experience with Adobe Creative Suite or online content creation tools
• Basic knowledge and Experience with Website Content Management Systems (ex. WordPress) & web analytics ( google analytics)
• Strong analytical skills as well as experience working with social digital monitoring tools (including brand watch, Meltwater, Sysomos etc )
• A strong understanding of paid Digital Marketing campaigns , PPC , SEO, SEM
• A strong understanding of digital marketing campaign setup and optimization
• Passionate about providing outstanding digital content to drive engagement and reach

Good knowledge of social media content formats

Skills & Physical Competencies:

• Ability to manage self and be a team player, good conflict management, ability to take and manage accountability
• Energy & Drive – Innovative, Takes initiative, result oriented and develops self consistently
• Interpersonal Skills  –  Leadership, customer centricity, collaborative and  coaches & develops direct reports
• Personal Skills  – Trustworthy, integrity and ethical in dealings
• Operating Skills – Ability to focus on priorities and plans, shares knowledge effectively
• Organizational Positioning Skills  –  Good written and verbal communication, presentation skills, commitment to the organization
• Versatile and engaging copy-writing skills (creative, technical, promotional)
• Global thinker, Analytical thinking and Problem solving abilities

Job Qualification/ Requirement

• A Bachelor’s Degree in Marketing or a related field of stud
• 2 years’ relevant experience in a similar role