A reputable media organisation is seeking to recruit Head of Marketing / Creative Director.

Job Purpose

• Manage the brands of the station, improving eyeballs and managing operations of the programming to ensure the company maintains market leadership position and increases its market share.

Major Responsibilities and Accountabilities

• Oversee implementation of Marketing strategy – including campaigns, events, digital marketing and PR
• Develop appropriate strategies for market leadership
• Development and implementation of the Brand strategy
• Research, analyse and interpret specific programme performance and develop appropriate strategies to sustain the gains of the shortcomings
• Manage brand interface with clients and propagate the image of the company’s brand in a positive direction
• Develop client/Group relationship through various on-ground activities.
• Create strong brand affinity through events and ensure a high level of group visbility through effective promotional programmes and events
• Supervise the design and creativity of the graphics and brands in the unit
• Supervise the design and development of promos and of animations for design elements
• Develop the marketing strategy for new and existing products
• Work closely with company’s sales team, enabling them to meet their commercial objectives by providing them appropriate tools, materials and presentations
• Ensure that the marketing objectives are implemented by the marketing team
• Work closely with product management team to define marketing materials and programmes
• Manage social media presence and direct programme to improve social media reputation recognition
• Develop and deliver marketing and communications strategies for the organisation
• Undertake continuous analysis of competitive environment and consumer trends
• Manage the Marketing department to conform to the strategic direction of the company
• Work closely with the commercial team to generate revenue for all programmes and content
• Manage effective utilisation of financial resources as against approved budget
• Perform any other duties within the scope and intent of the job as may be required from time to time.

Qualification Required & Experience

• Minimum of a Bachelor’s Degree in Marketing from a recognised institution
• Must have a professional certification in Marketing
• Media and advertising experience in an advantage

Technical

• Minimum of 7 years relevant experience in a media house with at least 5 years supervisory experience
• Ability to formulate event policies
• Ability to conduct market research
• Excellent computer knowledge and the ability to use computer programmes and software
• Ability to design promotional strategies
• Ability develop creative and innovative ideas
• Ability to build and maintain effective relationships both internal and external
• Good understanding of Television Branding
• Excellent planning and organising skills
• Excellent leadership and supervisory skills
• Excellent interpersonal and relationship building skills