Digital Marketing Strategist at ICS

  • Location:
    -KUMASI -KUMASI -KUMASI -KUMASI , ASHANTI ASHANTI ASHANTI ASHANTI , GHANA GHANA GHANA GHANA
  • Salary:
    negotiable
  • Job type:
    Full-Time
  • Posted:
    2 weeks ago
  • Category:
    Education / Training Jobs in Ghana
  • Deadline:
    06 Dec 2019

About the School:

International Community School Ghana is a world-class institution providing students with an inclusive holistic and international education needed to succeed in college/university and become a public leader.

We educate confident, responsible and engaged learners from pre-school through to high school. Our students take the Cambridge International Exams, IGCSE and the AS/A Level Exams.

Overall purpose of the job

  • To work with the Marketing and Communications Manager to plan, develop and implement all aspects of the school’s digital marketing strategy.

Key responsibilities and tasks include:

  • Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.
  • Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines.
    Keeping up to date and informed about all aspects of our work.
  • Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter, Instagram and Youtube and other platforms to expand our social media audience base.
  • Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
  • Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
  • Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts.
  • Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
  • Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
  • Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Qualification Required & Experience

Attainments

  • Educated to degree level in marketing or similar
  • 2 years’ work experience in digital marketing Skills
  • Excellent organisational, interpersonal and communication skills.
  • Strong writing skills with ability to produce compelling copy
  • Proof reading and editorial skills with a good eye for detail
  • Strong analytical and ICT skills
  • Ability to work on multiple projects at the same time
  • Ability to work as part of a team and individually
  • Excellent time management and prioritisation skills
  • Experience in a similar role , preferably in the education sector
  • Experience of digital/online

Project Management Competence

  • Experience of managing and writing content for a website CMS
  • Google Analytics and SEO experience
  • Experience of managing social media campaigns
  • Experience of email, adwords and/or display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Mac Software
  • Design software
  • Working knowledge of HTML
  • Digital strategy experience

Knowledge

  • Knowledge of marketing principles and brand management
  • Knowledge of effective social media techniques
  • Knowledge of web design and development
  • Practical experience of print, production and design
  • Current trends in education marketing

Location: Accra & Kumasi

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