A reputable firm is looking to recruit a Social Media Manager. The Social Media Manager will be responsible for content creation specifically targeting Social Media channels. This includes coverage of local and international sports with an emphasis on football. The content manager needs to have proficient knowledge of local and international sport that is relevant to the local Market. The candidate must have strong sports knowledge with international and local football a mandatory requirement. They must be proficient in the use of all social media platforms with a proven track-record on the delivery of Twitter, Facebook and Instagram campaigns.

The role requires after-hours planning and engagement:

• Planning locally relevant content for local audience relating to games in advance including; images, gifs, top stats, relevant info etc.
• Creation of images utilizing Photoshop or the equivalent
• Identify the top games per day and post updates before, during, and after these games (need to be conversational and relevant to boost engagement)
• Identify locally relevant topics regarding local sport and upload localized content
• Engage with fans on Twitter and Facebook to keep up engagement with the brand
• Community management

This position is responsible for, but is not limited to the following:

• Scheduling and loading social media posts into Meltwater
• Briefing in creative for social media campaigns, sponsored team’s matches, and PR campaigns
• Take part in weekly brainstorms and content planning sessions and contribute to the developing the monthly social media marketing strategy
• Conceive, plan, and execute social media promotions across multiple social media platforms to increase fan engagement, brand awareness, player acquisitions and revenue generation
• Compile monthly reports on promotion results, social pages engagement and sentiment
• Keep up to date with:

Local social media trends and contributing to the overall social media strategy

Business and product knowledge and changes

The customer experience

For all the above social media elements, you will need to ensure the following:

• Attention to detail
• Meeting deadlines
• Ensuring all links work and are tracking correctly
• Keeping to CI and brand tone of voice
• Understanding the context for the content
• All work checked for errors

Brand & Reputation

• Creating tactical and planned brand content that:

Builds Brand love,
Positions company as an authority

Shares the thrill of sport and is “for the love of the game”

• Comment and engage timeously with fans across social media platforms to keep conversations going and build engagement
• Deal with day-to-day issues, escalations & input on response handling
• Help build a positive sentiment across the company brands
• Monitoring of industry related content to identify trends and promotions
• Coordinate with the operations manager to escalate priority customer queries to support staff
• Monitor Facebook insight to draw meaningful conclusions about campaigns and achievement of key KPIs including:

• Audience growth
• Engagement rates
• Coordinate with sponsored teams to ensure posts between parties are shared and that their social media channels positively influence (and drive traffic to) the social media channels
• Engage with top influencers to build brand reach and influencer relationships
• Analyse social media data to understand effect of content (boosted & non-boosted)
• Test, learn & implement from past content
• Providing monthly reports on contents’ success and draw conclusions on the types of content needed going forward