OVERVIEW

Our client, an FMCG company based in Ghana is looking to recruit a highly passionate and self-motivated Regional Sales Supervisor to join the team.

ROLE:

The purpose of the role is to develop sales plans, strategies and policies with a view to increasing market share and profitability.

RESPONSIBILITIES

• Responsible for primary and secondary sales of all the direct distributors and trade channels.
• Have effective implementation and monitoring mechanisms to ensure achievement of the sales plans and strategies.
•  Formulate policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and wholesalers/retailers.
• Design a detailed RTM plan for each area based on the demographic, trade and economic landscape.
• Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation.
•  Measure the effectiveness of every RTM initiative and do course corrections if needed.
• Develop and execute Best in Class Standard Operating Procedure for sales redistribution, deployment and execution for the region.
•  Appoint key distributors using specified, tested and measurable processes.
• Evolve policies for establishing robust field force monitoring and people management.
• Managing the complete sales cycle from business development and customer acquisition to receipt of payments.
• Training and development of sales team.
• Van sales management-designing routes/allocating manpower/Warehouse Management
• Planning and executing the trade marketing initiatives for the region.

KEY ACCOUNTABILITY

•  Meeting sales targets and objectives.
• Market share growth-Strengthening and expanding distribution network
• Identification and development of new markets.
• Implementation of initiatives and sales marketing strategies, retail strategy, modern, trade, institutional sales.
• Set and implement clear distribution enhancement targets and plans.
• Track the channel and route profitability and recommend way forward.
• Work with the field teams on coverage, distribution expansion and set clear benchmarks.
• Numeric expansion master plan and the way forward to achieve it.
• Work with the reporting managers to develop and agree overall trade strategy and RTM opportunities.
• Hygiene check of the team and channel partners.

REQUIREMENTS

• 6+ years of experience in this field. Must have driven a team of 10.
• FMCG industry background is a plus.