Job Title: Sales and Marketing Manager
Department: Sales and Marketing Department
Job Type: Full Time
Job Level: Senior Management
Staff Category: Senior Staff

Role Overview

To achieve the highest possible market share in the city though strategic sales and marketing ventures, converting all inquiries and sales calls to confirmed bookings for the company

Key Accountabilities

General Responsibilities

• To sell the Resort’s accommodation, food and beverage, Health/Sport/Recreation facilities to corporate, NGOs, government and leisure organizations at the highest possible rates
• To achieve sales Targets
• To showcase the Resort through site inspections for potential clients that allows them to experience the product
• To produce statistics reports weekly and monthly
• To work closely with operations to ensure that promises made are fulfilled in our service delivery
• To develop and implement yearly sales plans to guide your sales thrust

Main Responsibilities – Product Knowledge

• Have intimate knowledge of all facilities in the hotel including hotel rooms types, conference rooms capacity, function venues and layouts and menus
• Pricing knowledge – accommodation and food and beverage rates need to be at your finger Tips as well as corporate rates for various

Main Responsibilities – Product Branding

• Responsibility of communicating and marketing the companybrand internationally, regionally and locally;
• Responsible for all high profile branding of the company’s property both on/off site.

Main Responsibilities – Sales & Marketing

• Managing and assisting the sales team with guest enquiries, communication of rates, processing of reservations, and responding to internet and telephonic enquiries;
• Planning on-the-road sales activities for the team and yourself;
• Setting goals and targets for the team including the annual budgets and ensuring targeted levels of profit are achieved
• Planning and implementing promotional/marketing/PR activities to include:
  o Designing and writing newsletters and press releases, promotions and/or specials
  o Overseeing the design and production of all marketing materials (including the website) to ensure that it reflects brand equity and be the brand and customer champion/liaison within the organization
  o Running training presentations to individual travel agencies, tour operators, call centers and reservations/sales teams
  o Scheduling meetings for and generally organizing and attending travel trade shows/road shows.
  Organizing educational trips and journalist visits
• Ensuring that all key insights are reported and developed through feedback and research
• Creating partnerships and alliances with operators to ensure maximum market share.
• Developing new business and growing existing clients as well as coming up with strategies and tactical campaigns.
• Responsible for all corporate contracts
• Rate setting with GM
• In Liaison with the GM to set up discount policies and management thereof
• Corporate account management program
• Weekly/Monthly forecasting
• Implement systems of ensuring effectiveness of campaigns/promotions
• Communicate Weekly/Monthly forecasting to operations to planning
• Monthly revenue targets

Qualification Required & Experience

Required Educational Level/Professional knowledge

• First Degree or Masters Degree
• 3years minimum experience in the Hospitality industry

Competencies /Skills

• Exceptional skills in preparing Marketing Plans and mapping up strategies for the hotel
• Resilience and Determination, Excellent communication skills
• Excellent customers service skills
• Exceptional interpersonal and Estimable skills, Management skills Multi-tasking with ability to work under pressure.
• Innovative and new ideas to serve guests better

Professional Skills

• Ability to analyze the sales territories for sales opportunities
• Competitive Benchmarking
• Negotiation skills
• Persuasive skills
• Digital Marketing
• Analyzing and marketing management decision making