Regional Manager (International Educational Sales)


An International Education Group is looking to employ a Regional Manager whose primarily role will focus on supporting the agent network based in Ghana, driving sales growth whilst also managing the recruitment of West African students to their Pathway Colleges.

The candidate is required to implement and execute the West Africa sales & marketing strategy, achieve student recruitment targets and carefully monitor the recruitment budget to ensure that all commercial objectives for Oxford International in this region are achieved and are delivered on budget.

The role may include recruitment travel in West Africa and internationally.


What You Will Do

  1. To work with the Senior Regional Manager to achieve the recruitment target.
  2. To work with the Senior Regional Manager to support the Pathways’ recruitment objectives through attendance at recruitment events across its West Africa and occasionally international markets.
  3. To work with colleagues across Marketing and Student Recruitment to implement market-focused activity plans.
  4. To build effective working relationships with the Colleges and deliver collaborative recruitment activities to achieve enrolment targets.
  5. To develop a strong understanding of the OIEG overall brand positioning, brand messages, subject provision and the unique positioning, provision and strengths of the Pathway Colleges and to use these to effectively promote the colleges to students, parents and key influencers in a range of priority markets.
  6. To be fully conversant with the admissions policies and procedures to ensure that all recruitment activities are compliant with admissions policies and processes.
  7. To attend recruitment events and advise/counsel student enquirers/applicants.
  8. To support effective relationship management with agents in Ghana, identifying potential new representation in markets where the Pathways is not currently represented, and offering training for counsellors in-country. With direction from the Senior Regional Manager and in collaboration with colleagues from across the Marketing and Student Recruitment department, to support effective communications across OIEG’s overseas network.
  9. To provide comprehensive reports on market visits, to disseminate these reports appropriately within the organization and to ensure that market intelligence gained through recruitment activity is fed back to colleagues within the Marketing and Student Recruitment Department and to Colleges to inform future activity and the development of new products and services.
  10. To work collaboratively with other colleagues in the recruitment team in disseminating and providing training for staff across the organization who are engaged in student recruitment activities.

Required Qualifications, Skills and Competences

  • A minimum of a Degree in Marketing/Management/Business Administration
  • Must to live, work and willing to travel within Ghana
  • A minimum of 5 years experience in educational sales in order ‘to hit the ground running’ and have an immediate impact
  • Excellent understanding of sales and marketing processes in the international education sector
  • Excellent knowledge of the region and its market trends
  • Excellent knowledge of the international HE market
  • Demonstrate in-depth knowledge of the products associated with international education sector
  • Ability to develop and execute sales plans
  • Excellent verbal and written communication skills
  • Excellent presentation skills
  • Skilled influencer and networker
  • Good relationship management and customer service skills
  • Ability to work both independently and collaboratively
  • Ability to work under pressure and meet tight deadlines
  • Good PC and database management skills
  • Has a highly organised approach to work
  • Thrives on exceeding sales targets
  • Acts with integrity at all times
  • Is a champion of the benefits and opportunities associated with international education

What we can offer you

  • Salary: Competitive
  • Bonus: Sales incentive plan
  • Division/department: University Partnerships GRU
  • Reports to: Senior Regional Manager, West Africa
  • Annual leave: 25 days, plus local public holidays
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