Company Profile

The Planned Parenthood Association of Ghana (PPAG) is a voluntary, not for profit organization that undertakes advocacy and service delivery in Sexual Reproductive Health and Rights (SRHR) in Ghana. PPAG is a Member Association (MA) of the International Planned Parenthood Federation (IPPF). It is governed by respectable volunteers who are the members of the Association. The Governing body, formulate policies which are implemented by staff.

Job Description

Reports To: Business Development Manager
Location: Head Office (Accra), (Founders’ Centre)

The Planned Parenthood Association of Ghana (PPAG), an NGO and a member of the International Planned Parenthood Federation (IPPF), and a leading provider of Sexual and Reproductive Health (SRH) education and services, hereby invites result-oriented and committed persons to apply for the following vacant position to be filled in the Association.

Job Purpose:

• To be responsible for all marketing strategies and activities within the Association and provide direction and feedback on major projects and ventures.
• Make key decisions regarding product distribution, budgeting, branding and sales
• Works with other officers to set the overall direction and objectives for product and service offerings.

Key Responsibilities:

• Promote the name, product and service of the unit through effective Marketing and Resource mobilization strategies.
• Research and analyses market trends, competitor offerings, demographics and other information that affects marketing strategies in order to establish the best way to reach target groups
• Use the research findings and analysis to provide direction to marketing to SMT through the supervisor regarding upcoming marketing projects, new products or services and overall strategy
• Identify areas for improvement in product offerings, sales tactics, marketing strategy and promotional activities to create brand awareness
• In collaboration with the supervisor, approves all marketing campaigns and plans before they are implemented.
• Weigh in on important decisions involving product advertising, packaging, media channels and branding
• Liaise with stakeholders and vendors to promote success of activities and enhance the Association’s presence.
• Develop and communicate through the Association’s Customer Relationship Management (CRM) system
• Write, edit and proofread marketing material for use in different channels.
• See all ventures through to completion and evaluate their success using various metrics
• Maintain the Unit’s budget and ensure all marketing activities are cost-effective
• Monitor marketing and sales performance and adjusts strategies as needed
• Ensure that client’s expectation and service demands are met and delivered in time.
• Assist in ensuring quality control for all job orders.
• Liaise with Manager to prepare job dockets.
• Maintain the department’s budget and ensures all marketing activities are cost-effective.
• Conduct market research to identify opportunities for promotion and growth
• Welcome visitors to the unit and assist them in the purpose of their visit.
• Ensure that in-coming mails to the Managers outfit are sorted and duly dealt with.
• Work with other company officers to establish budgets and marketing objectives.
• Monitor marketing and sales performance and adjusts strategies as needed

Required Skills or Experience

• A good first degree in Marketing OR Professional qualification OR its equivalent in related field with a minimum of three (3) years relevant working experience. A secretarial background will be an added advantage.

The Person Must:

• Have very good communication and report writing skills
• Be honest, transparent, reliable and duty-conscious with good looking personality
• Have high sense of responsibility, humor, be judgmental and able to take initiatives
• Be a team player and self-motivated
• Be able to work for long hours
• Have excellent human relationship skills and be youth friendly.
• Have the ability to source for information and initiate innovative strategies for enhanced performance
• Be able to work with little or no supervision
• Be able to travel at short notice

Note:

• People living with HIV/AIDS and disability are eligible and encouraged to apply
• PPAG believes in Child and Vulnerable Adults’ protection policy

Only shortlisted applicants will be contacted for an interview.