Marketing Manager – Multinational Company

ABOUT THE COMPANY

Founded in 1993, our client is a leader in the retail and supply of furniture in Africa. The company has a retail shop area of more than 50,000m2, 33 points of sale with more than 1,000 employees and 2 stores in sub-Saharan Africa. Ghana is the latest addition and Accra is the starting city.

WHAT YOU WILL DO: 

  • Developing marketing plans that set goals for increasing revenue, market share, and brand awareness
  • Developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures
  • Identifying new business opportunities by researching new technologies, markets, and competitors
  • Conducting market research to identify potential opportunities for growth in existing markets or new markets
  • Designing advertising campaigns that create brand awareness, generate leads, and promote sales
  • Creating an effective store environment that will attract customers with visual appeal, comfort, and convenience
  • Meeting with store managers to discuss performance metrics and identify problem areas
  • Analyzing data to identify opportunities for increasing store traffic and sales
  • Developing and implementing marketing strategies to promote products or services in retail stores

REQUIREMENTS:

  • BAC +4 /5 with Marketing training
  • 5 / 8 years of experience in retail or FMCG (category management)
  • Strong experience in brand management, trade marketing and external communication
  • Taste and interest in furniture and decoration
  • Fluency in French will be an added advantage
  • Mastery of analysis tools (Power BI) and ERP
  • Mastery of social networks and analysis tools (Google Ads, Facebook manager)
  • Team management skills
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