Marketing Manager

Overview

An international furniture supply and retail chain is looking for the services of a Marketing Manager.

Job Description

  • Participate in the marketing and merchandising plan.
  • Develop and execute comprehensive marketing plans aligned with business objectives.
  • Create and manage marketing campaigns across various channels including digital, social media, email, TV, and traditional marketing.
  • Brainstorm and develop ideas for creative marketing campaigns
  • Conducting market research to find answers about consumer requirements, habits and trends and collaborate with product teams to ensure effective product launches and promotions.
  • Management of the promotional calendar
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Interface with local agencies and service providers.
  • Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
    Benchmark, studies, and analyzes consumer behaviour.
  • Analyze marketing data and KPIs (campaign results, conversion rates, traffic, etc.) to measure campaign performance and ROI.
  • Develop and manage marketing budgets to ensure efficient allocation of resources.
  • Lead and mentor a team of marketing professionals, providing guidance and support as needed.
  • Stay up-to-date with digital marketing trends and best practices to continually optimize marketing efforts.
  • Monitoring the results and impacts of campaigns (ROI).
  • Communicate marketing strategies and results to senior management and stakeholders.
  • Undertake individual tasks of a marketing plan as assigned
  • Implementation of trade marketing operations.
  • Budget monitoring.
  • Participate in the deployment of online and offline plans by brand and by campaign.
  • Conducting an annual notoriety study.

What we can offer you

  • Salary: GHS10,000 (NET)
  • 13th month bonus
  • Medical Insurance
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