Head of Marketing at Zormelo & Associates

Job Summary

We are looking to hire a Marketing Director who will be in charge of leading our company’s marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events. A marketing director is responsible for providing direction, guidance and leadership to a marketing department. They typically manage marketing of a business, organization, particular product or group of products.

To be considered for this position, you will need a bachelor’s degree in business, marketing or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.

Job Functions/ Responsibilities

  • Develop strong campaigns and communicate ideas to win with consumers/shoppers
  • Provide communication toolkits
  • Develop brand architecture and positioning
  • Market understanding: consumers, competitions, trends, medium
  • Identify, develop, and evaluate marketing strategy, based on local insights, cluster strategy, market characteristics, and business case.
  • Leverages consumer, shopper and marketplace data to generate ideas and concepts
  • Coordinate marketing activities and policies to promote growth
  • Managing Marketing agencies
  • Daily tracking of all activations
  • Ensuring that marketing plans work in synergy with distribution plans
  • Hiring, training, and assessing performance of marketing staff and overseeing their daily activities
  • Ensuring strategic consumers pricing based on profitability guidelines.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Managing & tracking budget  to ensure ROI
  • Ensure best in class activations with high ROI and quality reach
  • Coordinate and participate in promotional activities, working with developers, advertisers, and production managers, to market products and services
  • Build innovative programs that fit local consumers
  • Work closely with the digital team to create online communication that will drive sales
  • In charge of CSR communication and public relations

Skills / Requirements needed for this position

  • Bachelor’s degree with 5 years experience minimum in marketing
  • Understanding of the market
  • Strong Marketing experience in FMCG or Fashion industries and demonstrated track record of accomplishments preferred
  • Must have strong interpersonal skills and leadership
  • Have worked as managing brand or local marketing manager
  • Ability to organize and manage multiple initiatives
  • Proactive with innovative ideas
  • Energize and leadership
  • Fluent in English and speak at least one  local language
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