Overview

Digital Marketing Executives are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team. Responsible for the planning, execution and management of digital marketing campaigns, these are some of the tasks involved. PPC campaign management. Tracking and analyzing important metrics that affect website traffic, service quotes and target audiences.

Job Description

The primary purpose of the Digital Media Executive role is to provide creative direction and general digital media support to the overall functioning of the company and all its brand extensions. The role provides creative and general digital support services across functions within the structure of the company with main responsibilities covering performing digital services to the company and its clients in order to contribute to the overall profitability of the company and its brand and service extensions. The duties include, providing web development, graphic design and other digital media services, providing creative direction in executing digital-related contracts for our clients, designing marketing and branding materials of the company and its brand and service extensions among other related services.

Job Responsibilities/ Functions

• Provide leadership in the development of a branding and digital marketing strategy for the company and its brand extensions.
• Provide creative/graphic designing direction in preparation for trainings and other events, including designing, compiling, formatting, posting and distributing marketing and other materials, assisting in the preparation of graphic content of program presentations.
• Providing web development, graphic design, and video content development and allied digital media services to the company and its brand extensions as well as clients of the company.
• Provide leadership in managing content of all the company(encompassing all brand extensions of the company) social media accounts; responding to inquiries and messages; ensuring maximum sales conversion through social media campaigns.
• Create and maintain the company blog and an email newsletter to be issued monthly.
• Perform digital marketing functions as may be required by the Chief Executive Officer.
• Advise management on pricing of graphic design, corporate branding, web development and other digital services and design digital marketing proposals and strategies to be adopted for prospecting for new clients.
• Responsible for the creative development of marketing content and advertising materials for the company with periodic updates of our websites and digital media channels with engaging visuals (video and graphic content) that promote and projects our brands and services to our target groups.
• Provide leadership in delivering on graphic design, content development, video editing contracts, to the company’s clients.
• Design and develop presentations as may be required by the Chief Executive Officer.
• Undertake all such services as may be required by management in relation to Digital media.

Requirement/ Qualifications

• Must have thorough knowledge of Graphic Designing
• Must have thorough knowledge of Web Designing and Development
• Must have basic video editing and camera handling skills, to shoot and edit video marketing content.
• Must have social media management skills and experience.
• A minimum of a Diploma in Graphic Designing, Web Development and video editing.
• At least 2 years relevant experience in a similar role.