Overview

A reputable company in the home appliances and electrical gadgets industry is looking for an experienced digital marketer to manage its aspect of digital marketing.

What You Will Do

1. Responsible for developing the overall digital marketing strategy, including SEO, SEM, social media marketing, content marketing, email marketing, etc., and ensuring effective implementation of these strategies.
2. Manage the company’s image on major social media platforms and plan, execute, and monitor promotional activities. This includes content publishing, user engagement, event planning, and more..
3. Manage the company’s e-commerce website (the products are electronics, accessories and home appliances), this includes online promotion planning and executive, content publishing and online ads campaign management
4. Use various digital tools and analytics platforms to track and analyze the effectiveness of marketing campaigns, and optimize marketing strategies based on data feedback. Regularly report the performance and ROI (Return on Investment) of marketing activities to management.
5.  Plan and manage various forms of content (such as blog posts, videos, infographics, etc.) to increase brand awareness, attract traffic, and convert potential customers.
6. Optimize the company’s website and content to improve organic search rankings and increase website traffic.

Required Qualifications, Skills and Competences

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. A Master’s degree or relevant certifications in digital marketing is a plus.
• Minimum of 3-5 years of proven experience in digital marketing, including strategy development and hands-on execution across multiple digital channels (SEO, SEM, social media, content marketing, etc.).– Experience managing social media accounts and campaigns, with a track record of successful engagement and brand building. Demonstrated experience in data analysis, reporting, and using analytics tools to drive informed decisions.
• Ability to plan, create, and manage content across various formats (blogs, videos, infographics, etc.) to align with marketing strategies. – Strong copywriting skills, with the ability to produce compelling content that drives engagement and conversions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. – Experience in measuring and reporting on the performance of digital marketing campaigns, and adjusting strategies accordingly to improve ROI.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget constraints. – Experience in working collaboratively with cross-functional teams.