Overview

This is a remote position.

Our client is seeking an experienced and culturally intuitive Senior Digital Marketing Manager who can seamlessly integrate with their team and manage campaigns using Braze.com. The ideal candidate will build end-to-end marketing strategies and assets that drive community engagement, customer acquisition, and monetization across channels.

Company Overview:

Our client is the leading platform for discovering and supporting Black-owned food and beverage businesses. They’re on a mission to use technology to empower Black food communities through exposure, celebration, and access to resources. With over 230,000 subscribers and 20,000 owner-operator contacts, they’re growing quickly and looking for a skilled senior digital marketing manager to join their team.

Key Responsibilities

• Braze Platform Management

  • Create and manage user segments based on behavior, location, and preferences

  • Build, test, and deploy email newsletters, product announcements, and special campaigns

  • Design and implement push notifications and in-app pop-up messages

  • Independently create and manage emails using content blocks and custom HTML/CSS when necessary

  • Set up journeys and automations that are optimized for conversion and retention

• Channel-Specific Campaigns

  • Plan and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn

  • Develop LinkedIn newsletters to target professional and B2B audiences (restaurant owners, investors, partners)

  • Align ad creatives and copy with the company’s voice and mission

• Cross-Functional Collaboration

  • Work closely with the internal team of designers, writers, and community managers

  • Contribute to cross-channel campaign planning, especially during key moments like Black History Month, Juneteenth, or Taste of Culture campaigns

  • Participate in team meetings and provide performance insights to optimize campaigns

• Voice, Tone & Culture Fit

  • Communicate in a voice that is authentic, uplifting, culturally aware, and community-driven

  • Show a natural interest in food, community stories, and culture, especially within the Black diaspora

  • Ensure every message reinforces the company’s values and deepens connection with both diners and restaurant owners

Requirements

• 6+ years of proven experience and a strong track record in digital marketing, with direct experience in e-commerce, sales funnels, and advertising
• Proficient in Braze.com (or similar CRM/email platforms)
• Comfortable working in a startup environment with shifting priorities and tight timelines
• Experience in writing and editing copy for diverse audiences
• Prior work with food & beverage brands or culturally centered organizations is a plus
• Demonstrated ability to read and analyze performance data and make content decisions based on results