Business Development Manager at Euracare Advanced Diagnostic and Heart Centre

Reporting Relationship- Managing Director

Staff Reporting to Position- Two Business Developers

Commencement Date- TBC

Summary of Responsibilities

  • Analyze market data and develop strategic plans to grow sales within territories.
  • Keep informed and provide information on competitive activity.
  • Develop & implement Sales & Marketing Strategy with sales team counterparts.
  • Identify opportunities for potential joint ventures and new synergies to raise the profile of the practices at Euracare.
  • Increase Sales within the various territories.
  • Initiate, introduce and negotiate agreements on new concepts & protocols with private medical insurance companies, corporate organizations and medical groups.
  • Grow lines of service as defined by management, by developing, gaining, retaining and maintaining relationships with key referral sources.
  • Initiate & oversee Occupational Health Screenings.
  • Manage complex Sales & Marketing through medical facilities decision-making procedures.
  • Ability to control a sales calls by following a defined agenda and concluding with clear outcomes.
  • Coordinate selling and conversion efforts with Euracare counterparts in any given target account.
  • Maintain call frequency to support account conversion and account service needs.
  • Resist price pressure by establishing clear differentiation between Euracare and competitive alternative.
  • Conduct multiple shift in-service programs as needed to ensure effective adoption and utilization of our services.
  • Acting as Public Relations officer by collaborating with all stakeholders, attending trade shows and events to enhance the Euracare brand & visibility in the market.
  • Assist Marketing by the development of marketing literature, commercial advertisement and media relationship.
  • Collaborate with Marketing to produce marketing campaigns, plan symposiums and educational forums that provide an opportunity to identify potential referral sources.
  • Demonstrate accountability, learning agility and experience in leading & motivating staff in a collaborative team environment.
  • To perform other job-related duties as determined and assigned by management and Special Assignments, as required.
  • Submit Reports to Managing Director.
  • Maintain Euracare Ethical and Professional selling standards.
  • NEGOTIATED WORK RESPONSIBILITIES: (defined as Indispensable Work which is a showstopper and requires working with others in order to be accomplished):
  • Customer Services excellence
  • Marketing & Sales
  • Innovative
  • Project & Relationship Management
  • Excellent written and oral communication skills
  • National & International Accounts

Physical requirements: Extensive car travel, talking & listening and administrative work.

Qualifications (Bona-fide minimum qualifications for the position)

  • Academic/Credentials/Certifications: Bachelor’s degree.
  • Length of experience: 4- 7 years’ work experience with a proven (at least 3 years) track record of success in new business development.
  • Specialized skills/technical knowledge: In-depth understanding of Sales & Marketing in the Healthcare industry, within the culture of Ghana, is essential.
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