Job Responsibilities

1. Modern Trade Channel Development & Negotiation
   • Independently liaise with procurement departments and store management of major supermarket chains (e.g., Melcom, Shoprite, MaxMart);
   • Negotiate product listing, shelf display, promotional policies, and contract terms; ensure timely and successful onboarding in stores;
   • Coordinate between headquarters and retail chains on account reconciliation, promotional approvals, and new product rollouts.
2. Store Operations & Sales Activation Execution
   • Develop and execute in-store sales activation plans, including display setups, promotions, and endcap arrangements;
   • Monitor sales performance at each store, optimize replenishment schedules, and ensure product availability;
   • Guide and manage in-store promoters to maintain consistent execution standards.
3. Data Analysis & Market Feedback
   • Regularly collect sales data, stock reports, and feedback from supermarket partners; provide insights and improvement recommendations;
   • Monitor competitor activities in-store, including pricing, displays, and promotional strategies.
4. Cross-Functional Coordination & Channel Management
   • Work closely with the sales, marketing, and logistics teams to drive the implementation of key projects;
   • May take responsibility for onboarding and training of new staff or act as a regional supervisor if needed.

Job Requirements

1. Educational Background:
   • Diploma or above in Marketing, Business Administration, Supply Chain, or related fields is preferred.
2. Work Experience:
   • Minimum 3 years of experience in FMCG sales or channel development, with at least 1 year specifically in modern trade development;
   • Familiarity with the operating structures of large retail chains in Ghana is highly desirable, especially with proven product entry experience.
3. Negotiation & Management Skills:
   • Capable of independently leading negotiations on supermarket listing, promotional terms, and pricing structures;
   • Strong understanding of cost control and commercial terms management.
4. Language & Communication:
   • Excellent English communication skills (both written and verbal) are essential;
   • Familiarity with local languages (e.g., Twi, Ga, Ewe) is a plus for better collaboration with store teams in various regions.
5. Other Qualities:
   • Strong sense of responsibility and results-driven mindset;
   • Willing to travel, conduct in-store supervision, and handle project-based tasks on short notice.

Working Hours:

• Monday to Friday: 9:00 AM – 5:00 PM
• Saturday: 9:00 AM – 12:00 PM (half day)
• Public Holidays: Off