Overview

Support the application of analytics to build customer knowledge base. Drive customer insights through synthesis of customer behavior and business resources to enhance Product and Services

Key Task /Functions

• Develop customer segmentation based on usage and other behavioral patterns
• Assist the business in the understanding of customer groups and behavior trends
• Support the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)
• Data mining related to customer lifecycle management
• Support data-warehousing activities
• Support for BI projects that impact CLM and CVM
• Support the conduct and execution of all Market research activities – liaising with internal stakeholders to provide customer data when required.
• Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives

• Provide information and data in accordance with defined objectives in response to specific requests by stakeholders

Requirement/ skills

• Dynamic and highly competitive telecommunication & ICT industry
• Highly regulated environment
• Regionalization structure implication
• Performance driven environment
• Developing sophisticated Client base
• Diverse cultural environment
• Active Media Engagement & Brand Reputation