FMCG Sales Representative (Distributor & Retail Channel Development)

Job Responsibilities

  1. Distributor Development & Relationship Management
  • Responsible for developing and onboarding medium to large-scale FMCG distributors within assigned regions;
  • Track distributor sales performance to ensure timely product delivery and market penetration targets;
  • Organize promotional campaigns, provide marketing materials, and conduct policy or product training regularly.
  1. Retail Store Visits & Sales Activation
  • Regularly visit small retail shops, convenience stores, and roadside vendors to ensure product visibility and activation;
  • Assist in shelf arrangement, stock replenishment, POP display setup, and gather market feedback from storeowners.
  1. Sales Target Achievement
  • Based on company targets, formulate and execute personal customer visit plans;
  • Submit weekly reports and regularly update on sales figures and local market dynamics.
  1. Market Intelligence & Feedback
  • Monitor competitor pricing, promotions, channel presence, and customer preferences;
  • Share insights with the marketing team and provide improvement suggestions to enhance sales performance.

Job Requirements

Education:

  • Minimum of a college diploma (HND or above); majors in marketing, business administration, or economics preferred (If no working experience).

Work Experience:

  • Preferably 1+ years of experience in FMCG or daily-use product sales (e.g., beverages);
  • Applicants without experience but with strong communication and learning abilities will also be considered.

Language & Communication:

  • Must have fluent English communication skills, both verbal and written (for client meetings and email correspondence);
  • Knowledge of local languages such as Twi, Ga, or Ewe is a strong advantage, especially for outreach in suburban/rural areas.

Other Qualities:

  • Outgoing personality, strong interpersonal skills, and stress resilience;
  • Willingness to travel and work in the field; strong team spirit;
  • Basic computer literacy (Word and Excel).

Salary Range: GHS 2,000 – 4,000/month (depending on individual qualifications and performance)
Working Hours:

  • Monday to Friday: 9:00 AM – 5:00 PM
  • Saturday: 9:00 AM – 12:00 PM (half day)
  • Public Holidays: Off
Apply for job

XY Careers Ghana is your most reliable website for latest jobs in Ghana today. This website is powered by JobHouse Ghana, a leading employment agency in Ghana.

Jobs | Current Jobs | View Jobs | https://xycareers.com/ghana/ | Jobs in Ghana.

Jobberman jobs, jobweb Ghana, jobsinghana, businessghana jobs, see more.

You can also check Joblist Ghana jobs, job vacancies in Ghana today and more.