General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms including social media platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Report on return on investment and key performance metrics
• Develop pricing strategy
• Create marketing presentations
• Liaise with media and advertising
• Collaborate with the sales function
• Monitor industry best practices

Education and Experience

• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Digital marketing skills
• Experience with relevant software applications

Key Competencies

• Excellent written and verbal communication skills
• Collaborative skills
• Formal presentation skills
• Organization and planning
• Strategic and critical thinking skills
• Data analysis and management
• Problem analysis and problem-solving
• Team leadership
• Persuasiveness
• Adaptability
• Creativity
• Judgment and decision-making

What are the top 5 skills you need to be a successful marketing manager today?

Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.

• Collaborative and communication skills – able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
• Technological and digital marketing skills – contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
• Critical thinking skills – able to understand situations and problems, identify cause and effect relationships and develop effective strategies
• Analytical skills – agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
• Creativity and innovation – able to develop new concepts and devise unique marketing campaigns