Overview

As Social Media Manager you will implement the company’s Social Media marketing and its clients.

What You Will Do

1. Manage Social Media marketing campaigns and day-to-day activities including:
2. Curate relevant content to reach the company’s ideal customers.
3. To convert fans/followers into customers
4. Create, curate, and manage all published content (images, video, and written).
5. Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
6. Conduct online advocacy and open stream for cross-promotions.
7. Measure results on a weekly basis
8. Develop and expand community and/or blogger outreach efforts.
9. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
10. Compile report for management showing results (ROI).
11. Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
12. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
13. Develop a strategy and implement a proactive process for capturing customer online reviews.
14. Monitor online ratings and respond accordingly.
15. Monitor trends in Social Media tools, applications, channels, design, and strategy.
16. Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
17. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
18. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
19. Developing and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web.
20. Identifying authoritative and influential individuals and brands on the social web and implementing a social networking strategy to facilitate and nurture strategic partnerships.
21. Monitoring and responding to customer service and reputation management issues on the social web using social listening tools.
22. Establishing authority on the social web through the distribution and sharing of valuable content produced internally and externally.
23. Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers.
24. Monitoring discussions and trends as they pertain to the company, products, and brand.
25. Identifying and reporting on trends in sentiment and advising on potential opportunities for content and product creation.
26. Monitoring and measuring the success of social media strategy (e.g., increased engagement, customer acquisition, website traffic, etc.).
27. Identifying, analyzing, and reporting on social media trends to the internal team.
28. Collecting and analyzing the appropriate social data/metrics, insights, and best practices for ad hoc analysis and regular reporting.
29. Assisting with the identification of appropriate social media channels for achieving specific business goals and tailoring the message to those channels.
30. Planning, creating and implementing paid social media campaigns on social media networks with appropriate audience targeting.
31. Maintaining an active, well-rounded personal presence in social media, demonstrating a command of each network and their best practices, and easily adopted the brand voice in each.
32. Generating, editing, publishing, and sharing daily content (blog posts, original text, images, and/or video) that builds meaningful connections and encourages community members to take action.
33. Sharing content to build community, drive engagement, and build brand authority.
34. Performing social listening, customer care, and reputation management in line with the brand’s moderation policy, reporting on findings, and providing feedback to appropriate internal stakeholders as needed.
35. Working collaboratively with marketing, content, and creative teams to create social assets that are appropriate for specific social channels and brand initiatives.
36. Collaborating closely with other members of the team to brainstorm and plan upcoming social content by determining the scope and realistic deadlines for various design content.
37. Creating a video marketing project plan that aligns with organizational social media marketing goals.
38. To continually grow your fan base and that of our clients.

Required Qualifications, Skills and Competences

• BSc degree in Marketing or relevant field.
• A minimum of 3 years’ experience is required.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

What we can offer you

• Salary: GHC1,200-GHC1,500