As the public face of the company the sales associate is responsible for dealing with any and all customer questions about the products and services the company offers. A sales associate is expected to be continuously updating their knowledge of the company products, services, and policies. Sales associates are most commonly found working for retailers who sell clothing, jewelry, office supplies, and sporting goods. Alternative titles for this role are retail sales associate, sales floor associate, and retail salesperson.
Sales associates greet customers on arrival then assist the customer with any questions they have about the purchase they want to make. They often help the customer with returns, refunds, and resolve common complaints.
Complaint handling is a critical part of this position. Turning a frustrated customer into a happy customer, while adhering to company policies, requires a combination of empathy and tact. Another key responsibility is maintaining the presentation of the sales floor, products, signage, and displays
