Overview

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. Frequently, product marketing managers are the ‘voice of the customer’ within their company, precisely researching consumer needs and experiences. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Develop and Execute Go Live Plans for new product and features
• Promote/Advertise our products and services across different media channels
•  Understanding Customer Lifecycle to personalize content delivery
•  Regularly provide guides and tips to help our customers navigate our platform.
• Liaise and Plan interviews and press conferences to promote the product brand
• Craft and send regular newsletters and product updates across our communication channels (Emails, WhatsApp, SMS e.t.c)
• Monitor our social media pages and address unique customers queries
•  Gather customer feedback and channel them through to Product team
• Regularly provide community messaging to help customer morale, keep them up to date.
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
•  Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Perform other duties as delegated and assigned by his/her Line Manager.

Job Requirements

•  Proven track record of communication & analytical skills;
• Strong Content writing skills
•  Great people skills and ability to communicate (negative & positive) feedback;
•  Knowledge of SEO and Google Analytics
•  Proficient in English
•  Good computer skills. Must have knowledge of the Microsoft Office Suite (Excel, Word and PowerPoint)
• Must be self-driven and be able to take initiative
•  Good Relationship skills and emotional intelligence skills – Empathize with Customers to understand customer needs and relate these needs with product capabilities
•  Experience as a community manager would be an added advantage.