Job Overview

Database Marketing Officer is needed at a Reputable Company for immediately Employment

Job Functions / Responsibilities

• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
• Execute segmentation around brand plans.
• Perform data extraction and lead generation.
• Evaluate and optimize effectiveness of marketing campaigns.
• Work with web manager to manage data integration between on and offline software programs.
• Conduct and interpret data analysis.
• Provide internal support to all database users, including training, troubleshooting, and coding.
• Create custom reports.
• Read technical journals and/or manuals, attends vendor seminars, and takes advantage of appropriate professional development opportunities to learn about new database marketing techniques.
• Analyze previous marketing campaigns.
• Demonstrate proficiency in the use of many computer programs and programming languages.
• Carry out daily campaign processes, including start-to-finish scope.
• Schedule and coordinate text and creative content.
• Analyze campaign for key metrics.

Requirements / Qualification

• BSc/BA/HND or equivalent in marketing, communication, ICT or its related field.
• Strong analytical skills (including mastery of Microsoft Excel)
• 1 -2 years of experience with reporting and data analysis
• Proficient in marketing automation systems
• Ability to manage multiple projects
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Great interpersonal and communication skills
• Good time-management skills