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How to Become a Social Media Manager


If you find yourself endlessly scrolling through Instagram, Twitter, Facebook and even LinkedIn, jumping on trending hashtags and following industry influencers, then you should definitely consider a career as a social media manager!

With all social channels at the forefront of any brand strategy, the need for good social media managers is more important than ever before.

So, if you’re interested in following this career path, keep reading to learn everything you need to know about how to become a social media manager.

Is it the Right Job for Me?

Before you commit to becoming a full-time social media manager (trust me, there are no part-timers in this role), you need to ensure that the job is the right fit for you.

Social media managers need to thrive in a digital conversation, stay up to date with industry trends, have an analytical mind, as well as be good at copywriting – essentially, they need to be a lot of different things at once!

Naturally, many people can cave under the pressure of working in such a niche role – any decision will be a gamble, and there’s never any guarantee that your idea was actually the best one.

Therefore, to be able to succeed in this type of job, you need to be headstrong, confident, proactive and comfortable working on your own as well as part of a team.

What Qualifications Do I Need?

To be considered for a role in social media management, you’ll need a bachelor’s degree in either communications, media, marketing or journalism. That said, you’ll also need to prove that you’re aware of the ever-evolving and constantly changing social media trends.

The good thing is that all the information you need is easily available online. So, if you’re serious about becoming a social media manager, you’ll need to read up on everything from SEO and link-building to content writing and keyword analysis.

Meanwhile, there are many tools which have become staples in the world of social media, so before you start applying for roles, you should get familiar with them. Namely:

  • Google Keyword Planner: There are numerous keyword research tools, but the most trusted across the board is Google’s Keyword Planner. To understand how to boost your social posts, you need to be knowledgeable about how keywords work, how to research them, and how to increase your rankings. Indeed, any great strategy needs to start with some simple yet effective keyword research!
  • Google Trends: Like Keyword Planner, Google Trends allows you to analyse the popularity of certain search terms. The difference, however, is that you’re able to filter between the search type to really narrow down your audience. By using both tools in conjunction with each other, you’ll be off to a winning start!
  • Social Management Tools: A fundamental aspect of social media is to always plan ahead and stay organised – to do so, you’ll need a trusted social management tool. There are many great sites around, including Buffer and Hootsuite, so deciding which tool to use is down to personal preference. What’s important is that you have somewhere to view your social calendar and schedule in advance.
  • Google Analytics: As mentioned earlier, analytics is essential to any social media strategy. Luckily, Google Analytics gives you a complete and customisable breakdown of your campaigns and website, which is highly useful for your monthly reporting!
  • BuzzSumo: BuzzSumo also features a keyword tool, as well as a link explorer, that allows you to check backlinks and press to your site, but what’s more, it also suggests trending topics. Separately, the platform also has a wide database of influencers that are easily filtered by industry, perfect for helping you define your partners and grow your network.