Role Description

• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Overseas and manages all company social media accounts.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Interacting with both current and potential clients through our various communication channels.

Requirements

• Bachelor or Higher National Degree in Business Administration, Marketing or related programmes.
• Strong analytical and project management skills.
• Confident, dynamic and pleasant personality.
• Strong creative outlook.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent sales capabilities.
• Applicants living in Tema and immediate environs are much preferred.